What is Evergreen Content? Examples and Tips for Writing

Learn what evergreen content is and how to write it to drive long-term traffic to your website

Published At: 03/08/2023

Do you know what evergreen content is and how it can benefit your website? If not, you're in luck! Evergreen content is content that remains relevant and valuable to readers for a long period of time, often years.

Evergreen content is a type of content that provides a strong base of valuable information which can support more current or timely content in a content marketing plan. It includes how-to guides, tutorials, lists of resources, and informative articles that are relevant over a long period.

This article explains the meaning of evergreen content, how it differs from other types of content and provides tips on creating evergreen content that remains useful to readers over time.

What is evergreen content?

Evergreen content is a text you write that stays useful and important for a long time. It doesn't become outdated or lose its value quickly. Like evergreen trees, which keep their leaves all year, evergreen content remains fresh and useful.

For example, a blog post on "5 tips for better time management" will be helpful for a long time, but a news story about something happening right now won't stay useful for long. Evergreen content is helpful for writers because it keeps attracting new readers over time and can support other more time-sensitive or topical content.

Examples of evergreen content

Evergreen content refers to content that remains relevant and valuable to readers over a long period of time, rather than being tied to a specific current event or trend. Here are some examples of evergreen content:

● "How-to" guides and tutorials on various topics, such as cooking, gardening, DIY projects, etc.

● "Top 10" or "Best of" lists, such as "Top 10 Places to Visit in Europe" or "Best Books of All Time."

● Frequently asked questions (FAQ) pages that answer common questions about a topic or product.

● Educational or informative articles on topics such as history, science, and psychology.

● Infographics that visually present information on a topic, such as health and wellness, business, or travel.

● Product reviews or comparisons, such as "Best Laptop for Graphic Designers" or "Top 5 Budget Smartphones."

● Inspirational or motivational content, such as quotes, stories, or videos that can uplift and inspire people.

● Glossaries or dictionaries that define and explain terms and concepts in a particular field.

● Personal development content, such as articles on productivity, time management, and goal setting.

● Health and fitness content, such as workout routines, nutrition tips, and healthy lifestyle advice.

Here is a rhyme to help you remember later:

Evergreen content is here to stay,
It never fades, come what may.
It's always fresh, always new,
Bringing value to me and you.
Like an evergreen tree standing tall,
Its leaves never wither, never fall.
So too does evergreen content endure,
Providing knowledge that's always pure.
From how-to guides to timeless tales,
Evergreen content never fails.
It stands the test of time and trend,
A reliable source from beginning to end.

What is not considered evergreen content

Non-evergreen content refers to content that is tied to a specific time, event, or trend and may become outdated or irrelevant over time. Here are some examples of non-evergreen content:

● News articles that report on current events or trends.

● Seasonal content includes holiday-themed articles, summer vacation guides, and back-to-school tips.

● Trend-focused content, such as fashion or beauty trends, social media trends, or viral memes.

● Event-related content, such as coverage of a concert, conference, or festival.

● Limited-time offers, such as sales or promotions that are only available for a short period.

● Sports or entertainment-related content that focuses on a particular game, movie, or TV show.

● Political commentary or analysis of current events that may quickly become outdated or irrelevant.

● Product launches or updates that are tied to a specific release date.

● Contest or giveaway announcements that have a limited time frame for entry.

● Cultural references or jokes that may not be relevant or understood by future audiences.

8 tips for writing evergreen content

Here are some tips for writing evergreen content that will remain relevant and valuable to your readers over time:

Focus on a broad topic: Choose a topic that has broad appeal and is not tied to a specific event, trend, or season. This will increase the chances that your content will remain relevant and useful to your readers over time.

Do research first: Before you start writing, make sure to collect enough information about your topic to create content that is correct, useful, and covers everything you need to include. Use credible sources and statistics to support your arguments and claims.

Address common questions and concerns: Identify common questions and concerns your readers are likely to have about your topic and provide clear, actionable solutions to those concerns.

Write in a clear and concise style: Use simple language and avoid jargon or technical terms that may be difficult for some readers to understand. Write in a clear and concise style that is easy to read and digest.

Use formatting to make your content easy to scan: Break up your content into sections with subheadings and use bullet points to highlight key information. Use bold or italicized text to emphasize important points.

Include visuals: Incorporate relevant images, infographics, and videos into your content to make it more engaging and memorable.

Make sure to update your content often: Even if your content is evergreen, it can become old-fashioned eventually. That's why it's important to check and update your content frequently to keep it accurate and up-to-date. Plan a schedule for revising and refreshing your content regularly.

Tell people about your content: After you create your evergreen content, share it on social media, email, and other places where people can see it. This will help more people find it and keep it useful for a longer time.

If you follow these suggestions, you can make evergreen content that is helpful, educative, and suitable for your readers for a long time.

How to Keep Your Website Traffic Fresh with Evergreen Content

To maintain evergreen content that continues to be searched and drives traffic to your website, here are some tips:

Keep it up to date: As new information becomes available or changes occur in your industry, update your content to reflect these updates. This will ensure that your content remains relevant and accurate.

Promote your content often: Share your evergreen content on social media, emails, and other platforms so that more people can see it.

Track its performance: Check how well your evergreen content is doing by using tools like Google Analytics. This can help you improve and optimize it for search engines.

Create more content: You can make more content related to your evergreen content to give more information to your readers. This keeps your content interesting.

Link to other content: Link your evergreen content to other related content on your website to get more traffic and improve your website's ranking on search engines.

Make it easy to find: Use specific words and phrases related to your topic that people would use in a search engine. This is called SEO. It helps your evergreen content stay high in search results.

These tips will help you make sure that your content remains important, useful, and bringing visitors to your website for a long time.

Diversify your website content

It's good to have content that stays relevant for a long time, but you don't need to only make that kind of content. In fact, there are several reasons why it's beneficial to have a mix of evergreen and non-evergreen content on your website.

Have a variety of content: By creating both evergreen and non-evergreen content, you can offer your audience a diverse range of topics and ideas. This can help you appeal to a wider audience and keep your website fresh and engaging.

Stay current: Non-evergreen content can help you stay current with the latest trends and news in your industry. By creating content that responds to current events or trends, you can demonstrate your expertise and relevance in your field.

Get more visitors: Even though evergreen content can bring in visitors gradually, non-evergreen content can help you make the most of current trends and events to get visitors quickly. For example, if you create content around a trending topic, you can attract visitors who are searching for information on that topic.

Build a loyal audience: By providing a mix of evergreen and non-evergreen content, you can attract visitors who are interested in different types of content. Over time, these visitors may become loyal followers of your website and engage with your content on a regular basis.

To sum up, it's essential to have evergreen content on your website for continuous traffic and value to your audience. But it's also helpful to have both evergreen and non-evergreen content to keep your website engaging. You can use SEO and copywriting techniques to make all your content attractive and captivating for your audience, regardless of its type.

Final Thoughts

In summary, evergreen content is important for content marketing as it stays useful and attracts new readers for a long time. To write evergreen content, you need to focus on general topics, do thorough research, write clearly, use visuals and formatting, and update it regularly.

Our content writing agency can help you create an evergreen content strategy that suits your business needs. We know how crucial it is to have evergreen content that is fresh and relevant to drive traffic to your website and achieve your business goals. Contact us today to start creating evergreen content that lasts.